Su Casa Handyman

You have a great reviews widget pulling in your Google reviews - and the reviews themselves are excellent. The problem is where they sit on the page. They're buried below the hero image, below your mission statement, below your core values, and below your service listings. Most visitors never scroll that far.

Your 5-star rating is the single strongest trust signal on your entire site. It should be the first thing visitors see, not the last. When someone lands on your homepage, they should see your star rating and a handful of real reviews within the first scroll - before they've even read what services you offer.

Right now, the only way for someone to request service is to fill out a form with 6 fields. There's no "Text Us" button, no "Call Us" button, and no "Email Us" button. Just the form.

Every extra field you add to a form reduces the number of people who complete it by about 10-15%. Six fields means you're filtering out a significant chunk of interested leads before they even say hello. And for homeowners browsing at 9pm on a Saturday - which is when most people are looking - there's no quick, low-effort way to reach out.

Your homepage includes a full mission statement, a philosophy section, and 10 individually paragraphed core values (Customer first, Equity and inclusion, Integrity, Honest, Reliable, Accountable, Continually improving, Service, Community, Goals, Fun!). This reads like an HR onboarding document, not a handyman website.

A homeowner who needs a TV mounted or a fence fixed has one question: "Can you do the job, when can you come, and are you any good?" They're not reading a values manifesto. Most visitors will bounce before they reach the service listings below.

Your Salt Lake City, Cottonwood Heights, Holladay, South Jordan, and other service area pages use nearly identical copy with only the city name swapped out. The strategy of having individual location pages is smart - it's exactly the right play for showing up in local searches. But Google sees duplicate content and may penalize your rankings, meaning these pages could be hurting your search visibility instead of helping.

The service listings, the "why choose us" paragraphs, the FAQ-style text - all of it is the same on every location page. A homeowner in Holladay reading the same copy they'd see on the Cottonwood Heights page doesn't feel like you actually serve their area. It feels like a template.

The site copy leads with what Su Casa does: "We take a very Customer-Centric approach," "We pride ourselves on being professionals," "We strive to run our business with integrity."

The homeowner reading this is thinking about their broken fence, their leaking gutter, their TV that needs mounting. They don't care about your approach in the abstract - they care about their problem getting solved.

There's no pricing information anywhere on the site - not even ballpark ranges for common services. For a handyman business where projects range from $150 to $5,000, visitors have no idea whether a TV mounting costs $75 or $300.

Showing ranges helps visitors self-qualify. The ones who reach out already know they're in your price range, which means fewer tire-kickers and more serious leads.

Travis is active on Nextdoor, which is great - Neighborhood Favorite in Bentwood is real credibility that competitors can't buy. But every single response to every post is nearly identical: "I would love the opportunity to earn your business. I own and operate a full service handyman business. Please visit www.sucasahandyman.com..."

Neighbors notice when every reply is the same template. It starts to feel like spam instead of a real person responding.

You do have a three-step process outlined on the contact page - which is better than most handyman websites. The problem is it's hidden below the form, so most visitors never see it. And the steps themselves are a little vague - they don't give enough detail to fully set expectations.

For a homeowner deciding between two handyman services, the one that clearly explains "here's exactly what happens after you reach out" feels safer and more professional.